After many rounds of texting and user surveys we were able to confirm that The Great Courses community consumed courses in a wide variety of places and situations such as during a daily commute or traveling, while walking, running or biking, and even when working, however a large portion were using their phones and tablets while just sitting in bed or on the couch with a giant video device sitting right across the room from them. The more few tech savvy users were striving to cast their app experiences to their Smart TVs, but often fell short due to technical issues. Knowing that a large portion of the customer base had some sort of OTT (Over The Top) device (the vast majority having Roku devices) we knew it was high time to make the move to the Television.
