Project Type

Entreprenuerial

Role

Prototypes

Creative Direction

User Research

Interaction Design

User Testing

Branding

Iconography

Figma

The Lunker Log is an entrepreneurial venture of mine and up-and-coming fishing platform, app, service and community that benefits aspiring anglers, seasoned veterans and professional guides/outfitters alike in achieving a more enjoyable and productive fishing experience through the access of historical and scientific angling insights and know-how as well as real-time, data-driven analytics and a host of other in-app and community features – all of which help facilitate more productive fishing engagements for all anglers and fishing related businesses alike.

UX/UI Design

UserTesting.com

Adobe CC

Axure

THE CHALLENGE

As an avid angler, I’m often approached by friends and parents with questions like, “Where’s a good spot to take my kids fishing?” “What gear should I use?” “Do I need a fishing license?” “Can my kids tag along with you and your boys?” or even, “Would you just come with us to help?”

The truth is, I’m not as much of an expert on some of these details as they might think. And let’s face it—taking kids fishing, especially if they aren’t your own, requires a lot of time, patience, and preparation.

So, how do we make fishing more accessible and enjoyable for everyone—from curious beginners to seasoned pros and professional guides? That’s where The Lunker Log comes in. It’s a platform designed to democratize fishing, providing tools, knowledge, and community features to enhance every angler’s experience.

THE APPROACH

Specifications

Through several months of user research, contextual inquiry and mobile ethnography I was able to prove out the need for an app or service that helps anglers fish more productively. I started with creating personas for the main user types I identified during the discovery phase and created some basic wireframes to share with the subjects I had made contact with during my research. Several rounds of wired revisions were conducted and shared with the angling test user base until such time that designs and prototypes could commence.

SITE MAP & WIRES

A site map, user flows and hundreds of wireframes were def8hed prior to moving onto high fidelity designs and prototypes.

USER & DATA FLOWS

Design

After several rounds of wires and peer/user reviews, the design process was underway. The Lunker Log was designed to be a "super app" with iterative sectional releases based upon the many use cases that were identified during the discovery phase such as purchasing and maintaining gear, logging catches, locating places to fish, providing boat ramp locations, water and weather condition updates, recommending baits and techniques per species, providing guide recommendations, catch galleries and more. Hundreds of screens were designed section by section in the order that the user base ranked each feature or 'mini app' within The Lunker Log. Feedback was extremely positive throughout the process and several new suggestions and pivot points for improvement were gleaned by having a more detailed representation of the app to share with our initial cohort. A cross sampling of screens from a few of the most anticipated sections is showcased below.

Product Development

The 'Fishopedia' section of the app was developed first and is available in the App Store today. I am currently fleshing out the website and working with web, iOS and Android developers to try and get the app site fully released next year.

LOADING, SIGN IN & HOME SCREENS

Loading Screen

Login

Home Screen

Home w/ Notifications

More Screen

The Lunker Log is like having 7+ fishing apps in one. Explore where to go and what to throw, track your catches and gear, learn to tie specialty fishing knots, or simply learn about various fresh and saltwater fish species as well as well as how to catch them with the ultimate angling app, site and community.

LOG A LUNKER

Take Photo

AI Fishal Recognition

Anglers take a photo of their catch with their 
phone which is then analyzed for species with AI. Weather, location, time and date are automatically captured. Users can then add other relevant data about the location, species, size, tackle used, etc. to keep track and analyze their successes and failures over time and compare with others.

Catch Details

Catch Metrics

Details Added

Select/Add New Bait

Log Existing Bait

Confirm Bait

CATCH STREAM

Feed View

Grid View

List View

Catch Details

Explore, analyze and share your catch data in many ways or keep it all private... it's up to you. The more you log, the better your predictive fishing matrix becomes.

TACKLE BOX

Empty State

Scan To Add

Add By Body Style

Body Style (Soft Baits)

Add, remove and review tackle as needed. Keep your digital and real-word tackle inventory aligned and up-to-date. Purchase lures and bait that you may be running low on - or that may be trending -
all in one place!

Lure View

Live Bait View

Cutbait View

FISHOPEDIA

Freshwater Species

Species Details

Species Details

Species Details

Fishopedia is the section of the app that has an indexed and searchable pocket fishing guide complete with fish species, range maps, hand illustrated specialty fishing knot instructions among other tips and techniques to help users locate and land more fish.

Saltwater Species

Species Details

Species Details

Species Details

Species Tab (Freshwater)

Fishing Knot Guide Tab

Main Knot Screen

Albright Knot Details

Arbor Knot Details

Species Tab (Saltwater)

THE RESULT

The Lunker Log helps democratize fishing by helping aspiring anglers "Know where to go and what to throw" at its core while making fishing more approachable and enjoyable for all users through a host of other features and benefits.

The Fishopedia portion of The Lunker Log is available in the App store. The rest of the app is fully vetted out as far as design and specs go and being developed as we speak. Nearly 100% of users who experienced the prototypes stated that The Lunker Log is far more intuitive, informative, engaging and enjoyable to use than any other fishing app they had ever tried to date. Feedback showed that the vast majority would switch to the Lunker Log when it is completed due to these reasons. If you are an iOS, Android or web developer (and fisherman), please get in touch if you would like to become part of the team and help see this project through!