After many rounds of testing and user surveys we were able to confirm that The Great Courses community consumed courses in a wide variety of places and situations such as during a daily commute or traveling, while walking, running or biking, and even when working, however a large portion were using their phones and tablets while just sitting in bed or on the couch with a giant video device sitting right across the room from them. The more few tech savvy users were striving to cast their app experiences to their Smart TVs, but often fell short due to technical issues. Knowing that a large portion of the customer base had some sort of OTT (Over The Top) device (the vast majority having Roku devices) we knew it was high time to make the move to the Television.
The Great Courses
Main OTT Screens (Roku)
The main OTT screens for Roku are shown below. The biggest challenge for porting the design over from device to device was typically accommodating the 'action/select button' as it differs on each device. There were some asset and styling differences we had to overcome as well such file formats for icons (SVG vs. PNG vs. PDF), the ability to dynamically create rounded corners and other styling embellishments as well as the support of varying animation and interaction capabilities. A few of the Main Roku screens are shown below.
Mobile and tablet apps went through many iterations as well. Some required external agency integrations while the last few were completed 100% in-house. You can view the work below.
MOBILE & TABLET APPS
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