I had the good fortune to work with The Great Courses (TGC) on all things digital for more than a decade. From branding and omni-channel marketing, to a plethora of app and responsive web experiences.
During my time at The Great Courses (TGC), I lead the research, strategy, design, and implementation of creative solutions and usability enhancements for all subscription-based (SVOD) and e-commerce products. This effort encompassed mobile and tablet apps, OTT devices (such as Roku, Apple TV, Fire TV, Google TV), as well as all associated responsive marketing efforts and omnichannel experiences. I successfully mentored, directed and oversaw the design and implementation of products and experiences for both internal and external teams including Viget Labs, 3 Pillar Global, Razorfish, and Guidance among others.
My UX/UI design experience included the design and/or redesign of various web and app elements, pages and sections such as navigation, media players, product pages, shopping carts, checkout flows, wish lists, watch lists, digital libraries, category pages, user profiles, dashboards, data visualization, personalization, gamification, landing pages, search and search facets, as well as integrated omnichannel marketing campaigns and initiatives. While I can't showcase all the work from my years at The Great Courses, I've included a small cross section of projects below to provide a glimpse into some of my accomplishments. Feel free to Request More.
There were several website redesigns during my tenure at The Great Courses. Explore some of the Key Designs and areas of improvement for the latest redesign or view the Live Site.
Mobile and tablet apps went through many iterations as well. Some required external agency integrations while the last few were completed 100% in-house. You can view the work below.
OTT apps (and channels) followed the same process as the responsive Great Courses website and apps. You can view/download the apps or explore the designs below
OTT APPS/CHANNELS
MOBILE & TABLET APPS
WEBSITE REDESIGN